Blu-ray sales to account for half of all discs sold by 2012, £50 BD player three years away

According to UK market research outfit Futuresource Consulting, Blu-ray software sales could account for half of all packed video media by 2012, but sales at present are not meeting expectations.

Speaking at the US Entertainment Supply Chain Association Conference, the company said  that it was revising its sales expectations for Blu-ray titles downwards this year because of ongoing low attachment rates from PS3 owners.

It seems that owners of the Sony super-console only buy one or two BD movies a year, compared to between five and eight from owners of standalone players.
Futuresource’s Alison Casey, who says disc sales will boom when player prices fall, predicts that a $50 BD player will arrive in 2012.